Press Agent, Marketing Director and Fundraising

Press Agent

USESR needs an experienced press agent, someone who can prepare press releases. This volunteer must have excellent skills in writing and composing letters, strong knowledge of syntax usage, and a comprehensive knowledge of all issues surrounding equine rescue, particularly slaughter, transport to slaughter, and PMU issues.

Director of Marketing

Marketing experience or a close connection to someone who is employed as a Marketing Director who can advise our Marketing Director. USESR must be professionally and favorably marketed to attract public attention and instill a sense of goodwill and trust so that we can help the equine. No equine is independent; all equine depend on some human being to make decisions regarding their care. These people are among those whose trust we must gain in order to help the equine they control.

One of our most valuable assets is our reputation, and we like to keep ours spotless and above reproach. Our Marketing Director will reflect our values while successfully marketing our rescue.

The Marketing Director advises the Press Agent and the Vice President in charge of Advertising, as well as coordinating with the Fundraisers and Director of Fundraising.

Fundraiser and Director of Fundraising

Fundraisers are volunteers who can procure donated items for use as prizes at fundraisers as well as items we can raffle or auction to raise funds for the rescue. Fundraisers also contact corporations and seek to secure corporate donations and sponsorships for every day use and for major fundraisers.

The Director of Fundraising is a committee chair, knows fundraising laws associated with 501 ( c )(3) organizations, both federal and state, and produces fundraising ideas both large and small for the rescue. This Director also assigns volunteers specific fundraising tasks, such as number of prizes needed for a particular fundraiser, and keeps a tally of what prizes are donated.

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